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Thursday, August 24, 2017

Hochzeit - Tipps & Tricks zum Fotografieren mit der Polaroid Kamera

Polaroids bei deiner Hochzeit

by Thomas Preyer

Unser heutiger Blog Beitrag beschäftigt sich mit dem Thema Hochzeit. In den letzten Jahren sind Polaroid-Kameras bei Hochzeiten zu einem Fixpunkt im Programm geworden. Perfekt um etwaige Pausen im Ablauf zu füllen. Da hat vom Kleinkind bis zur Oma eigentlich jeder einen Riesenspaß beim Fotografieren mit den Polaroids.

Damit das Polaroid Gästebuch auch wirklich gelingt und eine schöne Erinnerung an die Hochzeit darstellt, gilt es ein paar Dinge zu beachten.

Hier sind unsere Tipps:

Fuji Instax oder Polaroid?

Fuji oder Polaroid, die Kardinalfrage! Fuji-Kameras mit Instax Wide Film haben einige Vorteile gegenüber originalen Polaroid Kameras mit Polaroid Originals Film.

Thursday, May 18, 2017

3. Sophort Safari - A Competitors View - A guest post by Kady

My Sophort Safari Adventure

by Kady Kirchmayer

Hey guys, it's Kady! I'm one of the guides of Sophort tours here in Vienna, and I luckily got to participate in the Sophort Safari 2017. Here’s the inside scoop of what it was like for me. 

Note: Kady was invited to attend and report from the event. Therefore she wasn't eligible for any prizes.

The Starter Bag

I had a very relaxed start into my Safari, as I came to pick up my Kiwi-green Safari starter-bag at around 11 am. The bag itself was filled with more than just a camera, film and the instructions for the day. It also contained some snacks (which I made good use of during the day), drinks, and other goodies. As I had been a Sophort tour guide for more than a year, I skipped the short introduction to Polaroid photography which was provided by the Sophort team, and checked out the eight photography missions of the Safari 2017 right away.

Snacking on some cake provided by the Sophorteers, I looked through this year's photo topics and immediately had some locations in mind for a few of them. "Vienna from above", for example, made me think of spots like the Kahlenberg, the top of Stephansdom, or perhaps the restaurant "Oben" (which quite literally means above). I ended up somewhere completely different, but more of this later. For the topic "Market Day", I instantly knew where I wanted to go. I grabbed my Sophort starter-bag and took off. 

A short subway ride later I emerged into the urban jungle that is the Naschmarkt on a Saturday. It seemed like all of Vienna was gathered in the small alleys between the opulent food stands. Still, I made my way through there and reached the weekly flea market which was, as usually, filled with curious things and even more curious people. I even spotted a few instant cameras here and there. I snapped my first shot as soon as a large group of people had passed by, and thanks to the great light and the blue sky in the background this picture is one of those that I am happiest with.

Submission to "Market Day"

I was off to a good start, but I still had seven photo missions to go. "Air Guitar" was the next topic that I was going to attempt, and this was actually quite a quick one. It only took me a bit of persuasion to convince the boyfriend that he would make a fabulous air guitar player. In hindsight, this shot would have been more spectacular if I had told him to jump around while "playing the guitar". Oh well, I guess I'll have to keep that in mind for my next air guitar photo shoot.

"Air Guitar"

After a quick lunch break I was ready for the next mission. I decided to go to Prater, as this would allow me to hit two birds with one stone. The topic "Adventure" was basically made for a location such as Prater. And as I had never taken a ride in one of the famous Viennese ferris wheels, I decided that now was the perfect time to try it for a shot of "Vienna from above". Upon arrival, I had a hard time picking a spot for the "Adventure" shot. After checking out the water slide and a variety of other rides, I ended up choosing the Rollercoaster, which conveniently had the very decorative ferris wheel in the background. I even got a cart in the shot as it was swooshing by!

Submission to "Adventure"

I had originally planned to go up on the famous red Viennese ferris wheel for my "Vienna from above" shot, but upon seeing the line for the ride, I decided to check out the second ferris wheel located across the Prater park. No line there, so I went right in. Thanks to the gorgeous weather I had a lovely view from all the way up there, so nice in fact, that I almost forgot to take a picture! Luckily you get to go around a few times, so I did get my shot in the end. I wish the cloudy sky would have turned out better in this shot, but all in all it was well worth the ride.

"Vienna from above"

Before moving on to the next location, I spotted a place for my "Reflection" shot – and I just couldn't resist a selfie. I did get a few curious looks from fellow fun park visitors for shooting a Polaroid selfie, but that didn't stop me.


By the time I walked back to the subway station it was already past 2:30 pm, so I had to hurry up a little to get to my last shooting location. I decided to go into the first district for some classic Viennese charm. As I got out of the subway station at Stephansplatz I realized that I was not the only one with that thought – I was almost swallowed up by a sea of tourists, all of whom were happily snapping hundreds of pictures. Still, I made my way over the square to my next subject, one of the classic horse carriages that roam Vienna, for my "Double" shot. Thanks to the beautiful light and the cooperative carriage driver, it turned out quite nice. The Fiaker seemed a little surprised when I whipped out my Polaroid camera instead of the usual phone or DSLR, and told me with a twinkle in his eye that I was "not exactly up to date with my photography gear".

Submission to "Double"

With only two more shots to go, turned towards the Albertina museum for what may be my favorite set of stairs in Vienna. It took me a little while to decide exactly how I was going to frame the "Stairs" shot. When I had finally found the right spot, I patiently waited for people to pass by to take the picture. I thought I was good but when I pressed the shutter button, two girls turned up out of nowhere and ran right into my shot. Uh oh, I thought, that photo is ruined, better take another one. Only after I had taken that second picture I realized my mistake – I had no more film left for my last photo topic, "Weekend"! Luckily we were allowed to choose our four favorite shots for the competition, so my loss was not too big. Also, it was almost time to bring back the camera anyways, so I made my way back to the Sophort headquarter.

I arrived there a little while later, a bit exhausted but very happy with how the day had gone. I even discovered that my ruined "Stairs" shot had actually become much more interesting because of the two photo bombers, who were luckily quite stylish, too! 

Submission to "Stairs"

With a little help and advice of the Sophort team, I decided to enter my pictures in the categories "Market Day", "Adventure", "Double" and "Stairs" into the competition.

All four submissions

The Sophort Safari was all about creativity, and having fun with instant photography. Despite the fact that I frequently get to work with Polaroid cameras in my job as a Sophort tour guide, the Safari was an exciting experience for me. It pushed me to think of new ways to play with the medium. In addition, it also reopened my eyes to the beauty of Vienna. When you only have 8 pictures available as you do with an Impossible film, you really start to think about your subjects, and you look much more closely at your surroundings. Thanks Sophort, I had an awesome day!

Editor's note: Kady came in third place. Follow the links to few the results and get more info on the event!

Monday, May 15, 2017

Results for the 3. Sophort Safari in Vienna

Best of Sophort Safari 2017

by Thomas Preyer

Es ist soweit! In diesem Beitrag findet ihr die besten Fotos der 3. Wiener Sophort Safari vom 29. April 2017. Wir gratulieren allen Teilnehmern und Teilnehmerinnen zu ihrem beispiellosen Einsatz, den kreativen Ideen, sowie den meisterlichen Umsetzungen!

Vielen Dank auch an unsere Sponsoren für das zur Verfügung stellen der fantastischen Preise und der Verpflegung vor Ort:

easygoinc. Longboards, Spotsnapr, Impossible ProjectJim Beam, Good Morning ViennaVöslauer, Red Bull, Ölz, Lorenz, McCafé, Hard Rock Cafe Vienna, The House of Canada, myProduct, Stiegl und Wien Museum.

Wir freuen uns schon extrem auf die vierte Auflage der Safari im nächsten Jahr!

Thursday, April 20, 2017

5 Polaroid Foto-Tipps für graue, nasse und kalte Tage

Mit diesen 5 Tipps holst du auch bei nicht optimalen Wetterbedingungen das Beste aus deinen Polaroid Bildern raus

von Thomas Preyer

Bei schönem Wetter gute Sofortbilder zu schießen ist "relativ" leicht. Doch was tun wenn das Wetter mal nicht so recht mitspielen will. Es regnet, der Himmel ist grau und vielleicht ist es auch noch kalt. Dann ist es nicht immer einfach mit Polaroid Film gute Bilder zu bekommen. Für diesen Fall haben wir heute für dich unsere fünf besten Tipps für Schlechtwetter ausgegraben. So bekommt ihr auch bei schlechtem Wetter gute Polaroids! Die meisten Tipps hier beziehen sich auf die Polaroid 600 Kamera, sind aber auch gut auf andere Kameras umzulegen.

Tuesday, March 14, 2017

phrame.it - Frames for Classic Instant Pictures

We are live on Kickstarter!

phrame.it Frames for Classic Instant Pictures

by Thomas Preyer

Hey guys, exciting times! We are live on Kickstarter with our first ever campaign. With what product you ask? 

We proudly present phrame.it – a distance frame especially designed for Impossible Project and Polaroid instant pictures.

Made of high quality materials (i.e. aluminum) with UV-protective acrylic glass. Believe me, it's the best frame for your Polaroid memories. So dust them off, get them out off the shoebox and put them on your wall. Give them the attention they deserve!

Watch the video to learn more about phrame.it

Thursday, February 23, 2017

Polaroid Photo Tips - A Video Series

Video-Playlist: Polaroid Photo-Tips

by Thomas Preyer (last updated: April 13, 2017)

Hey guys, we started a new video series on our YouTube channel. I've decided to gather all the new videos here. It's basically the most important tips on how to use your Polaroid 600 or SX-70 camera with Polaroid Originals and Impossible Project film.

I am going to add a new video every Tuesday, because Tuesday is now: #TutorialTuesday

Hope you are liking the content. If you have questions or video requests, let me know!

Tip #1: Backlit Situations

Tip #2: Perfectly Exposed Pictures

Tip #3: Avoiding Blur

Tip #4: Get Close

Tip #5: Exposure Correction

Tip #6: Shooting Indoors

Friday, October 14, 2016

PolaWalk is now Sophort

PolaWalk is now Sophort

by Thomas Preyer
October 11, 2016

--Scroll down for the German version--

Hi everyone,

We have exciting news to share with you!

  • Our company will change its name from PolaWalk to "Sophort". Our new domain for all offers is www.sophort.com
  • The Polaroid Photo Tours ("PolaWalks") we are offering from now on have their own new distinctive name and brand: "Instant Tours"

We are proud to present our new logos:

Sophort is based on the German word sofort (it translates to immediately, instantly). Sofortbildfotografie means instant photography. The change from the F to PH is a reference to the PH in photography.
Both logos share the same square camera element. It stands for instant photography and is the connection between the logos.

You can find all our social media channels under the new handle: SophortHQ

Follow us here: 

Now you know that we’ve changed the company and product names. And here’s why:

Gilbert and I started offering Polaroid photo tours under the name PolaWalk in 2013. In the beginning all we did was walks through Vienna with Polaroid cameras - hence the name. Since then we’ve grown and we’ve expanded our product range into a number of directions. We’re offering tours in Vienna, Graz and Warsaw, we offer workshops and services for individuals and businesses, we have an online-shop and we host our yearly photo event – the Instant Safari.

By now, we are so much more than just two guys and a photo tour in Vienna: We have an amazing team of six guides in Austria (Vienna & Graz) and two fabulous partners who offer the Instant Tour in Warsaw, Poland. We also have a number of strong partners who have helped us learn and grow.

We believe that our new brand identity, names and logos, will enable us to establish and maintain great relationships with our customers and business partners. We are looking forward to exciting new opportunities, co-operations and partnerships!

Thank you all for being part of our journey and thanks for staying with us. We invite you to be part of our evolution! You rock!

Thomas Preyer & Gilbert Lechner
thomas@sophort.com | gilbert@sophort.com

If you have any questions or feedback, please let us know :)


PolaWalk heißt jetzt "Sophort"

Hallo allerseits,

heute haben wir aufregende Neuigkeiten für euch!

  • Wir ändern unseren Namen von "PolaWalk" auf Sophort. Alle unsere Angebote und Produkte findest du ab jetzt auf www.sophort.com
  • Die Polaroid Fototouren ("PolaWalks") heißen jetzt "Instant Tours"

Hier sind unsere neuen Logos:

Sophort wird von "sofort" (wie in Sofortbildfotografie) abgeleitet. Das PH in Sophort steht für "Photography", dem englischen Wort für Fotografie.
Die Logos verbindet das quadratische Kameraelement mit dem Blitz.

Alle unsere Social Media-Kanäle findest du jetzt unter dem neuen Handle: SophortHQ

Folge uns auf: 

Jetzt weißt du, dass wir Firmen- und Produktnamen geändert haben. Das sind unsere Gründe dafür:

2013 haben Gilbert und ich in Wien begonnen Stadtrundgänge mit Polaroidkameras anzubieten. Daher der Name: „PolaWalk“. Seitdem sind wir stetig gewachsen und bieten mittlerweile Touren in Wien, Graz und Warschau an. Außerdem halten wir regelmäßige Workshops zum Thema Sofortbildfotografie, wir haben einen Online-Shop, bieten Services für Privatpersonen und Unternehmen an und veranstalten einmal jährlich in Wien einen Fotoevent, die Sofortbild Safari.

Ihr seht also, wir sind mittlerweile sehr viel mehr als nur zwei Typen die Menschen mit Polaroidkamera die Stadt zeigen. Wir haben ein fantastisches Team mit sechs Guides in Österreich (Wien & Graz) und zwei fabelhafte Partner, die Instant Tours in Warschau anbieten. Außerdem haben wir großartige Freunde und Partner, die uns auf unserem Weg begleitet haben und die uns dabei geholfen haben zu lernen und zu wachsen und dahin zu kommen wo wir heute sind.

Wir sind überzeugt davon, dass unsere neuen Namen und Logos für die Entwicklung langfristiger und nachhaltiger Partnerschaften und Geschäftsbeziehungen eine wichtige Rolle spielen werden. Wir freuen uns schon jetzt auf viele tolle neue Chancen, Kooperationen, Projekte und Kunden.

An dieser Stelle möchten wir uns auch noch einmal bei all jenen bedanken, die Teil unserer Reise waren und sind. Herzlichen Dank!

Thomas Preyer & Gilbert Lechner
thomas@sophort.com | gilbert@sophort.com

Über Fragen oder Feedback freuen wir uns!